The Block
Brand identity, website and product presentation concepts.
The concept shows a physical companion for viewing digital wealth, presented through logo directions, website explorations and a product pitch deck.
Logo and identity explorations
The concept shows a physical companion for viewing digital wealth. The identity boards explore geometric symbols, wordmark variants and their placement in website headers and on the object.
Object branding and wordmark
A tactile product story
The website concepts introduce The Block through bold typography, a pre-order form and product imagery. Light-background states explore the transition from the introduction to highlighted product statements.
Website introduction — complete viewport
A darker visual direction
The dark concepts pair orange accents and pixel-style lettering with a product render, then shift attention to large typographic statements.
The object in context
The object appears on a bedside table, in a living room and on a desk. The sequence includes both an overlapping transition and its resolved layout.
Comparing everyday settings
Light-background layouts present the settings as a list and as side-by-side scenes, with both sketch and rendered treatments.
Presenting the product concept
The pitch deck opens with the Block wordmark and a product image, then introduces proposed display and interaction concepts.
Information on the display
The presentation explores overview, asset and BTC display states through product renders and close-up interaction scenes.
Interaction and display styles
Further slides illustrate purchase, price-setting and widget concepts, followed by a comparison of display styles.
Our approach
Object-led storytelling
Product imagery connects the website explorations and presentation slides.
Contrasting visual directions
Light and dark website concepts explore different typographic, colour and image treatments.
Identity in context
Logo boards compare the mark across wordmarks, website headers and the physical object.
