Test Ettir
Branding and a pre-launch storefront for at-home health tests.
Test Ettir is an at-home health testing startup for the Turkish market. This pre-launch project combines brand identity, test-kit naming, packaging mockups, a pitch deck, and website designs.
An identity for at-home testing
A distinctive test-tube mark, deep green typography, and a warm palette connect the pre-launch brand across its materials. SureCheck, NutriScan, and CovidShield packaging concepts pair recognizable product names with a shared layout and individual color treatments.
A presentation-ready product story
The pitch deck applies the same visual language to the business model, launch plan, market overview, and product proposition. Timelines, diagrams, and product imagery organize the presentation into clear, focused slides.
A storefront for discovering tests
The homepage introduces the brand through a product-led hero, category navigation, and test-kit cards. Editorial sections and packaging imagery carry the identity through the full page.
Homepage — complete page, from product introduction to footer
From product details to selection
The product-page design places the kit image beside pricing, size options, and a purchase action. Expandable information and related-test cards continue the browsing journey.
Product page — kit details, options, and related tests
A consistent catalog
Category links, availability filters, and a price range sit alongside a repeated product-card layout. Color variations distinguish the packaging while preserving a consistent browsing pattern.
Shop All — complete catalog and footer
A dedicated booking page
The booking-page design presents clinic locations as a scannable list, pairing each entry with an image, address, opening hours, and a booking action.
Book a test — location list and booking actions
Navigation in context
The expanded Shop menu shows the category choices over the homepage hero. This interaction state is retained separately from the closed navigation.
Homepage — expanded Shop menu
Our approach
Make the concept tangible
Product naming and packaging mockups give the pre-launch proposition a consistent visual form.
Connect the touchpoints
A shared mark, palette, and typography link packaging, presentation slides, and website layouts.
Give each page a clear role
Separate layouts support discovery, product selection, catalog browsing, and booking.
