Mural
An innovation studio incubating the next wave of collaboration tools — a VR meeting…
An innovation studio incubating the next wave of collaboration tools — a VR meeting space, a smarter session-planning product, and a plugin SDK — all under one Ventures brand. Each product gets its own distinct visual language, while a shared "Join the Beta/Alpha" model ties the portfolio together as a single forward-looking story.
Homepage — Mural Ventures Innovations, showcasing the Sessions, Wilderness Camp, and Plugins portfolio
One studio, three distinct products
The homepage reads as a portfolio front door rather than a single product pitch: it introduces Sessions, Wilderness Camp, and Plugins side by side, each with its own status tag — Early Beta, Early Beta, Coming Soon — before backing the studio's credibility with a founder testimonial and an Experimental Lab publishing original research on collaboration, VR, and XR.
Wilderness Camp — a VR meeting space, from campfire onboarding to guided team reflection
Making a VR pitch feel concrete
Wilderness Camp sells an abstract idea — meeting inside VR — through specific, grounded detail: a guided campfire scene, a "Burning Questions" reflection prompt list, and a three-step "Download, tour, invite" onboarding flow, all reinforced by a customer testimonial and FAQ before the Join our Beta ask.
Sessions — pre-work planning tool, from calendar setup to the LUMA System integration
A workflow, not just a feature list
Sessions is walked through as a sequence — level up your calendar, create and share a pre-work session, collect and review responses, design a purposeful agenda, then run the meeting — so the product's value shows up as a process a facilitator can picture themselves following, capped with the LUMA System partnership as social proof.
Plugins — the Mural SDK, positioned around Learn, Discover, and Create
Positioning a developer product for a design-first audience
As the earliest-stage product, Plugins keeps its page the leanest: a clear description of what the SDK does, a simple Learn / Discover / Create structure, and a direct Join our Alpha invitation — establishing the developer surface without overselling a still-forming feature.
Our approach
One brand, three velocities
Sessions, Wilderness Camp, and Plugins each get a page tuned to their own maturity — Beta, Beta, and Alpha — instead of forcing three different products into one identical template.
Concrete over conceptual
Abstract ideas like "meet in VR" or "plan better pre-work" are grounded in specific flows, named features, and step-by-step onboarding rather than left as marketing language.
Proof before the ask
Every product page earns its Join Beta/Alpha CTA with a testimonial, FAQ, or partnership credit first, so the invitation lands after trust is built, not before.
