Pendulum
A social intelligence platform giving brands a full-fidelity view of how they're really…
A social intelligence platform giving brands a full-fidelity view of how they're really discussed online — across video, audio, and text, not just captions and hashtags. The site trades generic AI-marketing language for concrete data, named methodologies, and named customers.
Homepage — "Demand The Social Listening Upper Crust", trusted by Fox, Zoom, and McDonald's
Multi-modal by design, not by buzzword
The Products pages make the platform's core differentiator concrete before anything else: legacy tools miss 75% of the picture because they only read text, while Pendulum listens across video, audio, and images across 25+ channels. A dedicated Influencer Intelligence page extends the same multi-modal engine to creator vetting and monitoring — OCR-verified brand placements, not self-reported metrics.
Products — the 75% coverage gap, sources analyzed, and the multi-modal AI engine
Influencer Intelligence — discovery, vetting, and continuous monitoring
Proof in the vertical, proof in the numbers
A dedicated F&B use-case page walks a single named scenario end to end — viral trend velocity, supply-chain narratives, brand reputation protection — turning an abstract capability into a story a buyer recognizes. The Data & Insights page then backs it with the numbers: 21.5M influencers reviewed, 38.6M accounts monitored, sourced from 20+ channels including LinkedIn, TikTok, YouTube, and Instagram Reels.
Use Case — F&B reputational risk, from viral trend velocity to crisis management
Data & Insights — sources analyzed and the scale of data behind every claim
A company built to be trusted with a brand's reputation
The Company page does the credibility work a social-listening vendor needs: named leadership and board, institutional backers, and a Burson partnership, alongside a plainly written founding story. Careers carries the same tone forward — benefits and open roles presented without the usual startup-recruiting gloss.
Company — story, leadership, board, investors, and the Pendulum × Burson partnership
Careers — benefits, open roles, and "Come Shake Things Up With Us"
A content engine that doubles as a sales tool
Blog, webinars, and a Guides & Reports library aren't an afterthought section — they're built out as a full content hub with filtering by topic, letting Pendulum publish original research (like its 2024 election data) as proof of analytical depth rather than just marketing copy.
Blog — filterable articles on brand intelligence, AI, and reputation
Webinars — filterable series featuring Pendulum leadership and partners
Individual webinar — speaker bio and related sessions
Post-registration — webinar overview and speaker detail after sign-up
Guides & Reports — original research, including 2024 election platform data
Two doors in, one clear next step
Contact and Request a Demo are kept deliberately simple — a short form and a direct pitch — so that after pages of evidence-building, converting a visitor never becomes the hard part.
Contact — "Want To Get In Touch With Our Team?"
Request a Demo — "Get Stronger Social Listening With Intelligence That Moves You Forward"
Our approach
Evidence over AI buzzwords
Every capability claim is paired with a number, a named methodology, or a named customer — never left to sit as unsupported marketing language.
One platform, many entry points
Product, use case, data, and content pages each make the same multi-modal pitch from a different angle, so any visitor lands on the argument that fits them.
Content as credibility, not filler
Blog, webinars, and original research are built out as a real hub, giving the brand analytical authority instead of just a marketing footprint.
